The UK's First
Instagram™ Inspired Funhouse


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We’re Selfie Factory, the quirky interactive pop-up experience for selfie-taking where you can fill up your camera roll with incredible photos of you and your friends.



Our exhibit features unique photo friendly environments to up your Instagram™ game, including a pink replica tube train, a doughnut wall, pink supermarket & much more…

Tickets Selling Fast!

Had such a fun day visiting the factory!! We had some great photo opportunities and such a laugh between me and my best friend!!
Would recommend to everyone!

Tamera Lea PlasterFacebook Review

Had a great time at the Selfie Factory. The rooms were all done to a really high quality and were a good size. Would definitely recommend if you love taking selfies and getting amazing profile pics

Emily ClaydenFacebook Review

Visited with my 3 young children, enough of a novelty to keep them entertained and millions of lovely photos of them for me to keep! Expected it to have been massively oversold with queues but that wasn’t the case at all.

Samantha MonkFacebook Review

Took my friend yesterday for her 40th birthday surprise and omg did we have the best time we giggled and acted 15 again for the whole hour . We got some great photos and lots of likes we would defo recommend the selfie factory...

Claire NormanFacebook Review

It was an amazing experience. My friend and I are took our 10 months old babies. They really loved the bright colours, the fabrics and textures. Great sets and very friendly staff. Highly recommended fun for everyone.

Martina CsikiFacebook Review


What exactly is it?

Selfie Factory is the dream of three friends life-long friends who, after a recent trip to Los Angeles, were inspired to create a mini photographer’s heaven back here in the UK for people just like us.

We promote happiness, positivity and self-love and believe photo taking can be good wholesome fun.

We’ve spent months developing perfect room environments and building the backdrops that you frequently see in your feed to put them all under one roof for you to enjoy.

Come along and spend 60 minutes in our funhouse, you’re free to float around and take as many photos as you like. We’ve separated the space into a series of rooms with several photo opportunities in each so you can exit knowing you have an arsenal of the most incredible photos to upload over the following weeks.

We look forward to meeting you!

What happens when I’m inside?

We suggest that you arrive 5/10 minutes before your entry time on the day you’re visiting. You’ll then be set loose into the room and what you decide to do with that time is completely up to you!

Some people prefer to visit each room in order and take it in turns being photographed and then becoming the photographer for the friend they’re with whilst others will head to the room at the top of their list straight away.

Make the most out of the time you have and fill up your camera roll. Make sure you have some poses prepared!

How much time do I get?

A General Admission ticket gets you 60 minutes inside the factory!

I'm a parent, do I need a ticket to enter?

Yes, anyone entering the factory (taking photos or not) will require an entry ticket. Children under 12 must be accompanied by an adult at all times. Infants (Under 2) go free with any paying adult.

Does my child need a ticket?

Yes, anyone entering the factory (taking photos or not) will require an entry ticket. Infants (Under 2) go free with any paying adult.

How early should I arrive?

Please arrive at least 5/10 minutes before your entry time so we can get you all checked in and ready to go as soon as the clock hits the hour mark!

Can I bring my proper camera/DSLR?

1000% yaaas. As long as it’s for personal use, you’re more than welcome to bring whatever equipment you like. If you’re looking to shoot commercially please contact us.

Can I bring a change of outfit?

YES! Do bear in mind that we unfortunately don’t have dedicated changing facilities at The O2 (due to COVID-19), there are, however, many (clean!) public toilets on site.

Do you have a photographer there?

Nope, this is all self-love photo taking!

Bring along your phone, your camera or your Polaroid and hit the shutter until you run out of space. The old snappin’ a friend switcheroo is the best tactic and strangers are usually more than happy to do the old 1 for 1 too!

What's your returns policy?

All ticket sales are non-refundable.

Is Selfie Factory wheelchair accessible?

Yes, we’ve tried our best to make each of our pop-ups as accessible as possible. You’ll be able to enjoy the vast majority of rooms and backdrops with a couple of exclusions like the train.

What should I bring?

Your ticket, a change of clothes and a load of energy.

Can I bring my pet?

We love pets more than anyone on the planet. We’ve actually just got some new furry members in our family (the woof-y type), but unfortunately, we can’t have pets in the building except guide dogs.

I have an allergy (latex, feathers or something else!), what should I do?

Oh no, please contact us about your allergy and we’ll be able to advise you from there!

Where exactly at the O2 will I find you?

We’re located inside the ICON Outlet on the ground floor next door to Beauty Outlet and opposite Kick Town

What 'rooms' will be at The O2?

The 2D Room,
The Bath Room,
The Rainbow Nelly Room,
The Sofa Room,
The Safe Room,
The Supermarket,
The Flower Cove
The Mirrored Crouch Room
Plus a range of walls including; Angel Wings, Donut Wall, Floral Seat etc….

Oh… did we mention the Pink London Tube Train!?

Where will you pop-up next?

We only announce one location at a time so keep your eyes on the Instagram for announcements! Got a suggestion? Pop us a DM!

Do I need to wear a mask?

Facemasks are not required in the factory when taking photos under the government’s guidelines.

There are also scenarios when you are permitted to remove a face covering:

  • If you are undertaking exercise or an activity and it would negatively impact your ability to do so

The factory is a photo-taking experience which is undeniably significantly affected by face coverings. You will, however, need to abide by our stringent, COVID Secure rules whilst inside the facility and are encouraged to wear face coverings when moving around the room or not taking photos.

Updated 23 September 2020

Can I book more than 6 people?

Unfortunately, due to the Rule of 6, you can have a maximum of 6 tickets in the same session.

You are also not allowed to book more than two lots of tickets for the same session e.g. a 4 and a 4. If we spot two bookings under the same name, we will refund the latest one.

Government advice below:

“When meeting friends and family you do not live with (or have formed a support bubble with) you must not meet in a group of more than 6, indoors or outdoors. This is against the law and the police will have the powers to enforce these legal limits, including to issue fines (fixed penalty notices) of £200, doubling for further breaches up to a maximum of £6,400. “

What are your COVID-19 measures?

At Selfie Factory, the health and safety of our visitors is our number one priority.

We are closely following the Government’s advice and have implemented a large number of COVID-19 prevention measures since your last visit which can be found below.

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