The UK’s First Instagram™ Inspired Funhouse For Selfies


For 12 Days Only in Brighton 
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Dare To

We’re Selfie Factory, the quirky interactive pop-up experience for selfie taking in Brighton –where you can fill up your camera roll with incredible photos of you and your friends 🌈 🦄🌟


Our exhibit features 10+ unique photo friendly environments to up your Instagram™ game and includes a giant ball pit room, a doughnut wall, confetti cove & much much more…

Imagination is the only weapon in the war against reality
- Lewis Carroll

Nowadays, the world outside is all grey and sad so we’re bringing more rainbows, confetti and unicorns into your lives for one whole week… and what better place in the world than Brighton?! It’s officially the happiest place in the U.K, after all!

Tickets are selling out fast and we’re only around for 1 week so strongly recommend you secure your spot as soon as you can #fomo

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Where are we?

Our home for the week is at the Phoenix Brighton, straight up the road from the world-famous Brighton Pier.

Here’s the address…

Phoenix Brighton, 10-14 Waterloo Place, Brighton BN2 9NB



What exactly is it?

Selfie Factory is the dream of three friends life-long friends and keen Instagrammers. All three of us understand the time and effort it takes to get that perfect photo and after a recent trip to Los Angeles, we were inspired to create a mini photographer’s heaven back here in the UK for people just like us.

We’ve spent months developing perfect room environments and building the backdrops that you frequently see behind celebs in your feed to put them all under one roof for you to enjoy.

Come along and spend 50 minutes in our funhouse, you’re free to float around and take as many photos as you like. We’ve separated the space into a series of rooms with several photo opportunities in each so you can exit knowing you have an arsenal of the most incredible photos to upload over the following weeks.

We look forward to meeting you!

What happens when I’m inside?

We suggest that you arrive 15 minutes before your entry time on the day you’re visiting. You’ll then be set loose into the room and what you decide to do with that time is completely up to you!

Some people prefer to visit each room in order and take it in turns being photographed and then becoming the photographer for the friend they’re with whilst others will head to the room at the top of their list straight away.

Make the most out of the time you have and fill up your camera roll. Make sure you have some poses prepared!

How much time do I get?

A general admission ticket gets you a whopping 50 minutes inside the factory. We’ve found that this is the perfect amount of time for you to make the most of each room before your grin muscles start to ache.

The sessions begin on the hour every hour and we have a 10-minute window for the previous group of selfie-takers to exit before you rush it to snap away.

If you do feel you need more time inside, you’re more than welcome to purchase a second slot subject to ticket availability.

How early should I arrive?

Please arrive at least 15 minutes before your entry time so we can get you all checked in and ready to go as soon as the clock hits the hour mark!

Can I bring my proper camera/DSLR?

1000% yaaas. As long as it’s for personal use, you’re more than welcome to bring whatever equipment you like. If you’re looking to shoot commercially please contact us.

Can I bring a change of outfit?

Ooo look at you, really going for it, huh?! Unfortunately, we don’t have changing room facilities but there are public toilets on the site that you’re more than welcome to switch those outfits up in.

Where is the closest parking?

Sorry, hun but you’re going to have to stroll a lil bit.

The closest parking is either Oxford Court or Trafalgar Street car park.

But, London Road is the largest locally and Brighton Station is the cheapest.

Find the full options on Parkopedia

Do you have a photographer there?

Nope, this is all self-love photo taking!

Bring along your phone, your camera or your Polaroid and hit the shutter until you run out of space. The old snappin’ a friend switcheroo is the best tactic and strangers are usually more than happy to do the old 1 for 1 too!

What's your returns policy?

All ticket sales are non-refundable.

Is Selfie Factory wheelchair accessible?

Yes! We have a ramp to enter the building and one to enter the factory itself. You’ll be able to enjoy the vast majority of rooms and backdrops, the only ones that aren’t accessible are the ball pit and confetti rooms at the rear of the funhouse.

What should I bring?

Your ticket, ID and a load of energy.

Can I bring my pet?

We love pets more than anyone on the planet. We’ve actually just got some new furry members in our family (the woof-y type), but unfortunately, we can’t have pets in the building except guide dogs.

I have an allergy (latex, feathers or something else!), what should I do?

Oh no, please contact us about your allergy and we’ll be able to advise you from there!

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