The O2, London Closed Due To COVID-19
We’re Selfie Factory, the quirky interactive pop-up experience for selfie-taking where you can fill up your camera roll with incredible photos of you and your friends.
Our exhibit features unique photo friendly environments to up your Instagram™ game, including a giant ball pit room, a doughnut wall, pink supermarket & much more…
O2 currently closed due to COVID-19
Had such a fun day visiting the factory!! We had some great photo opportunities and such a laugh between me and my best friend!!Tamera Lea PlasterFacebook Review
Would recommend to everyone!
Had a great time at the Selfie Factory. The rooms were all done to a really high quality and were a good size. Would definitely recommend if you love taking selfies and getting amazing profile picsEmily ClaydenFacebook Review
Visited with my 3 young children, enough of a novelty to keep them entertained and millions of lovely photos of them for me to keep! Expected it to have been massively oversold and so people would be queuing for their turn and making you feel rushed but that wasn’t the case at all.Samantha MonkFacebook Review
Took my friend yesterday for her 40th birthday surprise and omg did we have the best time we giggled and acted 15 again for the whole hour . We got some great photos and lots of likes we would defo recommend the selfie factory we’ve had friends asking where this place is now there all planning on visiting.Claire NormanFacebook Review
Thanks selfie factory we had the best time ever great fun and memories made!!
It was an amazing experience. My friend and I are took our 10 months old babies. They really loved the bright colours, the fabrics and textures. Great sets and very friendly staff. Highly recommended fun for everyone.Martina CsikiFacebook Review
Selfie Factory is the dream of three friends life-long friends who, after a recent trip to Los Angeles, were inspired to create a mini photographer’s heaven back here in the UK for people just like us.
We promote happiness, positivity and self-love and believe photo taking can be good wholesome fun.
We’ve spent months developing perfect room environments and building the backdrops that you frequently see in your feed to put them all under one roof for you to enjoy.
Come along and spend 30 or 60 minutes in our funhouse, you’re free to float around and take as many photos as you like. We’ve separated the space into a series of rooms with several photo opportunities in each so you can exit knowing you have an arsenal of the most incredible photos to upload over the following weeks.
We look forward to meeting you!
We suggest that you arrive 5/10 minutes before your entry time on the day you’re visiting. You’ll then be set loose into the room and what you decide to do with that time is completely up to you!
Some people prefer to visit each room in order and take it in turns being photographed and then becoming the photographer for the friend they’re with whilst others will head to the room at the top of their list straight away.
Make the most out of the time you have and fill up your camera roll. Make sure you have some poses prepared!
There are three ticketing options at the O2; 30 minutes, 60 minutes or All Day. We’ve found that these are the perfect choices for different appetites.
The sessions begin on the hour every 30 mins/hour and we generally have a 10/15 minute window for the previous group of selfie-takers to exit before you rush it to snap away.
If you do feel you need more time inside, you’re more than welcome to purchase an Unlimited Day Pass (meaning you’re welcome to come in and out with fresh outfits, grab food, shop etc.) this entitles you to unlimited use of the factory for the hours we’re open that day. Do bear in mind that we unfortunately don’t have dedicated changing facilities for the current O2 run, there are, however, many (clean!) public toilets on site.
Yes, anyone entering the factory (taking photos or not) will require an entry ticket. Children under 12 must be accompanied by an adult at all times. Infants (Under 2) go free with any paying adult.
Yes, anyone entering the factory (taking photos or not) will require an entry ticket. Infants (Under 2) go free with any paying adult.
Please arrive at least 5/10 minutes before your entry time so we can get you all checked in and ready to go as soon as the clock hits the hour mark!
1000% yaaas. As long as it’s for personal use, you’re more than welcome to bring whatever equipment you like. If you’re looking to shoot commercially please contact us.
YES! Do bear in mind that we unfortunately don’t have dedicated changing facilities as usual for the current O2 run, there are, however, many (clean!) public toilets on site.
Nope, this is all self-love photo taking!
Bring along your phone, your camera or your Polaroid and hit the shutter until you run out of space. The old snappin’ a friend switcheroo is the best tactic and strangers are usually more than happy to do the old 1 for 1 too!
All ticket sales are non-refundable.
Yes, we’ve tried our best to make each of our pop-ups as accessible as possible. You’ll be able to enjoy the vast majority of rooms and backdrops with a couple of exclusions like the ball pit.
Your ticket, a change of clothes and a load of energy.
We love pets more than anyone on the planet. We’ve actually just got some new furry members in our family (the woof-y type), but unfortunately, we can’t have pets in the building except guide dogs.
Oh no, please contact us about your allergy and we’ll be able to advise you from there!
We’re located inside the ICON Outlet on the ground floor next door to Beauty Outlet and opposite Kick Town
The Flamingo Room,
The Bath Room,
The (New) Safe Room,
The Flower Room
Plus a range of walls including; Chalk, Angel Wings, Donut Wall, Floral Seat x 2…
And of course, the Giant Pink Ball Pit!
Please Note: The experience at The O2 will be slightly smaller than previous runs. Full details here
We only announce one location at a time so keep your eyes on the Instagram for announcements! Got a suggestion? Pop us a DM!