The UK's First Instagram™ Inspired Funhouse

Dare To

We’re Selfie Factory, the quirky interactive pop-up experience for selfie-taking where you can fill up your camera roll with incredible photos of you and your friends.

Our exhibit features unique photo friendly environments to up your Instagram™ game, including a pink replica tube train, a doughnut wall, pink supermarket & much more…


Tickets Selling Fast At The O2!

Go Viral...

Visitors have had 20 million+ views on Tik Tok


What exactly is it?

Selfie Factory is the dream of three life-long friends who, after a trip to Los Angeles, were inspired to create a mini photographer’s heaven back here in the UK for people just like us.

We promote happiness, positivity and self-love and believe photo taking can be good wholesome fun.

We’ve spent months developing perfect room environments and building the backdrops that you frequently see in your feed to put them all under one roof for you to enjoy.

Come along and spend 60 minutes in our funhouse, you’re free to float around and take as many photos/videos as you like. We’ve separated the space into a series of rooms with several photo opportunities in each so you can exit knowing you have an arsenal of the most incredible photos to upload over the following weeks.

Some would say the perfect backdrop for that viral TikTok

We look forward to meeting you!

What happens when I’m inside?

Please arrive 5/10 minutes before your entry time and queue in the designated area with your QR codes ready to scan on your phone.
There is no set trail for Selfie Factory, you’re welcome to float around as you please.
Some people prefer to visit each room in order and take it in turns being photographed and then becoming the photographer for the friend they’re with whilst others will head to the room at the top of their list straight away.
Make the most out of the time you have and fill up your camera roll. Make sure you have some poses prepared!

How much time do I get?

A General Admission ticket gets you 60 minutes inside the factory!

I'm a parent, do I need a ticket to enter?

Yes, anyone entering the factory (taking photos or not) will require an entry ticket. Children under 12 must be accompanied by an adult at all times. One Infant (Under 3) can go free with any paying adult.

Does my child need a ticket?

Yes, anyone entering the factory (taking photos or not) will require an entry ticket. Infants (Under 3) go free with any paying adult (1 per adult)

How early should I arrive?

Please arrive at least 5/10 minutes before your session starts and queue accordingly.

Can I bring my proper camera/DSLR?

1000% yaaas. As long as it’s for personal use, you’re more than welcome to bring whatever equipment you like. If you’re looking to shoot commercially please contact us.

Can I bring a change of outfit?

Yes! We have a small changing room avaiable.

Do you have a photographer there?

Nope, this is all self-love photo taking!

Bring along your phone, your camera or your Polaroid and hit the shutter until you run out of space. The old snappin’ a friend switcheroo is the best tactic and strangers are usually more than happy to do the old 1 for 1 too!

What's your returns policy?

All ticket sales are non-refundable.

Is Selfie Factory wheelchair accessible?

Yes, we’ve tried our best to make each of our pop-ups as accessible as possible. You’ll be able to enjoy the vast majority of rooms and backdrops with a couple of exclusions.

What should I bring?

Your ticket, a change of clothes and a load of energy.

Can I bring my pet?

We love pets more than anyone on the planet. We’ve actually just got some new furry members in our family (the woof-y type), but unfortunately, we can’t have pets in the building except guide dogs.

I have an allergy (latex, feathers or something else!), what should I do?

Oh no, please contact us about your allergy and we’ll be able to advise you from there!

Where exactly at the O2 will I find you?

We’re located inside the ICON Outlet on the ground floor next door to Beauty Outlet. Once you enter the O2 turn right and follow the path for roughly 10 mins and you will arrive at Selfie Factory.

What 'rooms' will be at The O2?

The 2D Room,

The Bath Room,

The Rainbow Nelly Room,

The Neon Room,

The Safe Room,

The Supermarket,

The Private Jet (NEW),

The Flower Phone box,

The Mirrored Crouch Room,

Grafitti Front Train Carriage (NEW)

Angel Wings,

Donut Wall, 

Floral Seat,

The Light Arch (NEW)

Oh…. Did we mention The Pink London Tube Train!?

Can I shoot a music video at your venue?

The Selfie Factory is the ultimate destination for music videos and we’ve had some incredible shoots take place here. You can absolutely shoot your video here but this will have to take place during a Private Hire slot and not during a public session. This will give you full creative use of the factory, allow you to play your music and prevents impeding the enjoyment of other customers during their time.

To enquire about private hire, please email 

Are you permanently located at The O2?

Yes, we are located at The O2 permanently.

Do I need to wear a mask?

Facemasks are mandatory.

You are permitted to remove your mask when taking photos under the government’s guidelines.

There are also scenarios when you are permitted to remove a face covering:

  • If you are undertaking exercise or an activity and it would negatively impact your ability to do so

The factory is a photo-taking experience which is undeniably significantly affected by face coverings. You will, however, need to abide by our stringent, COVID Secure rules whilst inside the facility and are encouraged to wear face coverings when moving around the room or not taking photos.

Updated Feb 21

Can I book more than 6 people?

Unfortunately, due to the Rule of 6, you can have a maximum of 6 tickets in the same session.

You are also not allowed to book more than two lots of tickets for the same session e.g. a 4 and a 4. If we spot two bookings under the same name, we will refund the latest one.

Government advice below:

“When meeting friends and family you do not live with (or have formed a support bubble with) you must not meet in a group of more than 6, indoors or outdoors. This is against the law and the police will have the powers to enforce these legal limits, including to issue fines (fixed penalty notices) of £200, doubling for further breaches up to a maximum of £6,400. “

What are your COVID-19 measures?

At Selfie Factory, the health and safety of our visitors is our number one priority.

We are closely following the Government’s advice and have implemented a large number of COVID-19 prevention measures since your last visit which can be found below.


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